Libro - GeneralUbicación Física: 658.4063 / G721
Reverse innovation : create far from home, win everywhere / | |
| Autor: | Govindarajan, Vijay. |
| Otros Autores: | Nooyi, Indra K. ; Trimble, Chris. |
| Pié de imprenta: | Boston : Harvard Business Review Press, 2012. |
| Descripción: | 229 p. 16 x 24 cm. |
| ISBN: | 9781422157640. |
| Tema(s): | |
| Resumen: | Developed nations, established firms, and the next generation of leaders and innovation must be just as curious about need and opportunities in the developing world as they are about those in their own backyard. A whole host of CEOs, senior executives, and scholars agree and has endorsed this book.If you still think developing nations are slowly catching up with the rich world, think again. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing. And companies must pay attention in they want to survive in the future. |
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
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Libro - General
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Biblioteca Sede 4 Sede4 | Colección General | 658.4063 / G721 (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible | 54361 |
Sistemas
Developed nations, established firms, and the next generation of leaders and innovation must be just as curious about need and opportunities in the developing world as they are about those in their own backyard. A whole host of CEOs, senior executives, and scholars agree and has endorsed this book.
If you still think developing nations are slowly catching up with the rich world, think again. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing. And companies must pay attention in they want to survive in the future.
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