Tipo: materialTypeLabelAnálitica de Seriada

The Corporate Image

Otros Autores: 3XN; Allford Hall Monaghan Morris; Camenzind Evolution; Cino Zucchi Architetti + Park Associati; Estudio Barozzi Veiga; Gnädinger Architekten; Kadawittfeldarchitektur; Stein Halvorsen AS Sivilarkitekter MNAL.
Tema(s):
Resumen: This text deals with the image that a corporation or a company wants to put forth of itself and the translation of this image into architecture. Successful companies-most of the time having a global presence-consider the promotion of an identity to be a crucial part of their public appearance and market strategy. The image produced by the company is twofold: the first aspect is what the company itself wants to transmit to the world, an image which is controlled, niche-market-oriented and carefully studied, while the second is the image that the world builds of its own accord as an amalgam of individual opinions. Moreover, other companies need to establish and spread a clear image of themselves, representing in the most transparent and immediate way the basis of their activities and products and what they are up to.

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Arquitectura

This text deals with the image that a corporation or a company wants to put forth of itself and the translation of this image into architecture. Successful companies-most of the time having a global presence-consider the promotion of an identity to be a crucial part of their public appearance and market strategy. The image produced by the company is twofold: the first aspect is what the company itself wants to transmit to the world, an image which is controlled, niche-market-oriented and carefully studied, while the second is the image that the world builds of its own accord as an amalgam of individual opinions. Moreover, other companies need to establish and spread a clear image of themselves, representing in the most transparent and immediate way the basis of their activities and products and what they are up to.

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