Business analytics
methods, models, and decisions
Evans, James Robert
1950-
creator
text
xxu
Second edition
monographic
eng
626 páginas, ilustraciones, gráficas, fotografías ; 20 x 25 cm.
Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive and predictive perspectives.
Part 1. Foundations of business analytics. Introduction to business analytics. Analytics on spreadsheets. Part 2. Descriptive analytics. Visualizing and exploring data. Descriptive statistical measures. Probability distributions and data modeling. Sampling and estimation. Statistical inference. Part 3. Predictive analytics. Trendlines and regression analysis. Forecasting techniques. Introduction to data mining. Spreadsheet modeling and analysis. Monte Carlo simulation and risk analysis. Part 4. Prescriptive analytics. Linear optimization. Applications of linear optimization. Integer optimization. Decision analysis.
specialized
James Robert. Evans
Incluye bibliografía
Sistemas
xxu
PLANIFICACIÓN ESTRATÉGICA
ADMINISTRACIÓN INDUSTRIAL
PLANIFICACIÓN EMPRESARIAL
TOMA DE DECISIONES
658.401
9780321997821
Sistemas
CO-UCAC
180403
20230801213945.0
spa