TY - BOOK AU - Duchowski,Andrew T. TI - Eye tracking methodology : : theory and practice / SN - 9783319578811 U1 - 612.846 22 PY - 2017/// CY - London : PB - Springer, KW - Armarc KW - MOVIMIENTOS OCULARES KW - SISTEMAS HOMRE-MÁQUINA KW - GRÁFICOS POR COMPUTADOR KW - RECOPILACIÓN DE DATOS KW - NEUROCIENCIAS N1 - Incluye bibliografía; Part I. Introduction to the human visual system (HVS). Visual attention. Neurological substrate of the HVS. Visual psychophysics. Taxonomy and models of eye movements. Part II. Eye tracking systems. Eye tracking techniques. Head-mounted system hardware installation. Head-mounted system software development. Head-mounted system calibration. Table-mounted system hardware installation. Table-mounted system software development. Table-mounted system calibration. Using an open source application program interface. Eye movement analysis. Advanced eye movement analysis. The Gaze analytic pipeline. Eye movement synthesis. Part III. Eye tracking methodology. Experimental design. Suggested empirical guidelines. Case studies. Part IV. Eye tracking applications. Diversity and types of eye tracking applications. Neuroscience and psychology. Industrial engineering and human factors. Marketing/Advertising. Computer science; Psicología ER -