Libro - GeneralUbicación Física: 428.07 / O27 2010
Market leader marketin / | |
| Autor: | 0'Driscoll, Nina. |
| Pié de imprenta: | Harlow : Pearson, 2010. |
| Descripción: | 96 págtinas ; ilustraciones, fotografías ; 21 x 25 cm. |
| ISBN: | 9781408220078. |
| Tema(s): | |
| Nota de Bibliografía: | Incluye bibliografía. |
| Contenido: | maketing strategies. 1. A holistic approach to marketing. 2. Marketing in challenging times. Brands. 3. The value of brands. 4. Developing a brand identity that lasts. 5. Turning round a brand image. 6. Impoving customer experience. 7. Targeting youth market. Selling online. 8 Making the most of an online store. 9. Keeping online customers. Advertising. 10. Internet advertising. 11. Global advertising campaigns. 12. Sponsorship deals for promoting brands. 13. Viral advertising campaign. Expanding internationally. 14. Developing a successful national brand. 15. Expanding brands into the Russian market. 16. Targeting overseas communities. Satisfied customers. 17. Keeping customers loyal to brands. 18. Developing customer relationships. |
Lista(s) en las que aparece este ítem: Adquisiciones Instituto de lenguas 2017-
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
Libros Idiomas
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Biblioteca Sede 4 Sede4 | Colección de Lenguas | 428.07/O27/2010 (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible | 61298 | ||
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Libros Idiomas
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Biblioteca Sede 4 Sede4 | Colección de Lenguas | 428.07/O27/2010 (Navegar estantería(Abre debajo)) | Ej. 2 | Disponible | 61299 |
Incluye bibliografía
maketing strategies. 1. A holistic approach to marketing. 2. Marketing in challenging times. Brands. 3. The value of brands. 4. Developing a brand identity that lasts. 5. Turning round a brand image. 6. Impoving customer experience. 7. Targeting youth market. Selling online. 8 Making the most of an online store. 9. Keeping online customers. Advertising. 10. Internet advertising. 11. Global advertising campaigns. 12. Sponsorship deals for promoting brands. 13. Viral advertising campaign. Expanding internationally. 14. Developing a successful national brand. 15. Expanding brands into the Russian market. 16. Targeting overseas communities. Satisfied customers. 17. Keeping customers loyal to brands. 18. Developing customer relationships.
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