Tipo: materialTypeLabelLibro - General
Ubicación Física: 658.80019 / S725

neuromarketing and big data analytics for strategic consumer engagement : emreging reserach and opportunities /

Autor: Sousa, Joana Coutinho de, 1986-.
Pié de imprenta: Hersey, PA : Business Science Reference, 2018.
Descripción: 200 páginas ; 18 x 26 cm.
ISBN: 9781522548348.
Tema(s):
Nota de Bibliografía: Incluye bibliografía.
Resumen: A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services.Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.Topics Covered: • Big Data Management • Biometrics • Branding, Products, and Services Marketing Industries • Cloud Services • Healthcare and Accessibility Industry • Military and Security Systems Manufacturers • Multimedia Technology • Neuromarketing Technology Manufacturers • Neuroscience

Lista(s) en las que aparece este ítem: Adquisiciones Ingeniería Industrial 2017-
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Tipo de ítem Ubicación actual Colección Signatura Copia número Estado Fecha de vencimiento Código de barras
Libro - General Libro - General Biblioteca Sede 4
Sede4
Colección General 658.80019 / S725 (Navegar estantería) Ej. 1 Disponible 59522
Libro - General Libro - General Biblioteca Sede 4
Sede4
Colección General 658.80019 / S725 (Navegar estantería) Ej. 2 Disponible 59523

Incluye bibliografía

Neuromarketing. The challenge of neuromarketing. The neuroscience. The brain. Sensoy and motor system. Memory. Emotions and feelings. Neuroeconomics. Technologies used to understand consumer’s behavior. Neuromarketing stories. Ethical codes. Neuromarketing trends. Other applications of neuroEmotions. Industrial

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services.

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

Topics Covered:
• Big Data Management
• Biometrics
• Branding, Products, and Services Marketing Industries
• Cloud Services
• Healthcare and Accessibility Industry
• Military and Security Systems Manufacturers
• Multimedia Technology
• Neuromarketing Technology Manufacturers
• Neuroscience

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