Ubicación Física: 658.401 / D249s
Strategic management concepts and cases : a competitive advantage approach / | |
Autor: | David, Fred R. |
Pié de imprenta: | Upper Saddle River, New Jersey : Pearson Education, 2013. |
Edición: | 14a. ed. |
Descripción: | 386 p. il. |
ISBN: | 9780132664233. |
Tema(s): | |
Contenido: | Part 1. Overview of strategic management. The nature of strategic management. Part 2. Strategy formulation. The business vision and mission. The internal assessment. Strategies in action. Strategy analysis and choice. Part 3. Strategy implementation. Implementing strategies: management and operations issues. Implementing strategies: marketing, finance/accounting, R&D, and MIS Issues. Strategy evaluation. Strategy review, evaluation, and control. Key strategic-management topics. Business ethics/social responsibility/environmental sustainability. Global/international issues. |
Tipo de ítem | Ubicación actual | Colección | Signatura | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras |
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Libro - Reserva | Biblioteca Sede 4 Sede4 | Colección General | 658.401 / D249s (Navegar estantería) | Ej. 1 | Disponible | Reserva | 49568 | |
Libro - General | Biblioteca Sede 4 Sede4 | Colección General | 658.401 / D249s (Navegar estantería) | Ej. 2 | Disponible | 49569 | ||
Libro - General | Biblioteca Sede 4 Sede4 | Colección General | 658.401 / D249s (Navegar estantería) | Ej. 3 | Disponible | 49570 |
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Part 1. Overview of strategic management. The nature of strategic management. Part 2. Strategy formulation. The business vision and mission. The internal assessment. Strategies in action. Strategy analysis and choice. Part 3. Strategy implementation. Implementing strategies: management and operations issues. Implementing strategies: marketing, finance/accounting, R&D, and MIS Issues. Strategy evaluation. Strategy review, evaluation, and control. Key strategic-management topics. Business ethics/social responsibility/environmental sustainability. Global/international issues.
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